Standing on the shoulders of giants

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Scale Hacking™

Through our work, we have experienced the inherent advantages of scale. Establishing new infrastructure like distribution and business processes is time consuming and sometimes a major distraction from solving the real problem. Rather than building everything from scratch, we partner with mature companies and build on their infrastructure to maximize early impact.

This enables us to combine the agility and passion of our small, independent team with the strength and endurance of our established partner companies. We call this method Scale Hacking because it defies the natural limitations of scale, while leveraging the advantages.

Tapping in

In most companies there are untapped assets that can be turned into unfair advantages in new markets. Building on these assets we can invent and scale radical innovation faster, with significantly higher success rates.

Zero to One

Behind every great product is a team of passionate and uncompromising makers. Creating something new requires a unique culture where everyone is encouraged to challenge everything. We specialize in radical innovation, building products from zero to one, while recruiting key personell that will continue the journey.

Let's talk

Want to learn more about how we Scale Hack and build startups from Zero to One? Let's grab a coffee.

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Large companies face a challenge of overcoming internal resistance and legacy, and are not offered the same freedom as startups. After 10 years of hands on experience, we have developed a set of principles that enables innovative partnerships with large organizations.

The 7 rules of
Scale Hacking™


The success of the startup must generate success in the partner’s core business


The startup must be an indepen­d­ent organization with its own viable business model


The startup team must be allowed to work indepen­d­ently to main­tain startup culture


The partner must be involved in executive communication and decision making to ensure alignment


The startup must develop and maintain its own core processes and business logic to avoid getting too dependent on one partner


The startup must be measured by KPIs different from the core it builds on to avoid direct competition with existing solutions


Product/market-fit must be prioritized above early growth to avoid scaling problems

Human insight Discover valuable opportuni­ties

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Craftsmanship Focusing on execution

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